Mapperton Estate
Project type: Brand refresh
Skills used: Strategic thinking, pitch deck, brand design and development, logo design, illustration, website design and typography.
Challenges: This was a large complex project as the estate has multiple business areas which all need their own visual identity but also to all sit under one main brand. It was also a challenge in how to sensitivity modernise a heritage brand and bring it to a new younger audience, while not alienating its core customers in the 60+ bracket.
Outcome: A modernised and unified base brand with changeable colours and illustrations. This was a simple but effective way to create aligned differences.
Mapperton's new visual identity
Weddings
Wildlands
"Lucy has been a pleasure to work with and produces outstanding designs. She is able to see the big picture and develops her ideas methodically, always making sure she has understood and reflected your feedback in the next version. She also thinks hard about the different contexts for your design elements. We would certainly recommend her services."
Luke Montagu
Owner, Mapperton Estate
